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technology1d ago
AI PCs aren't selling, and Microsoft's PC partners are scrambling
- Dell executives say AI features confuse consumers, limiting AI-driven demand in new PCs.
- Microsoft pushes Copilot as a key agentic OS transition, but consumers have not embraced it yet.
- Dell’s leadership cautions that AI messaging has shifted away from ‘AI first’ for 2026 PC lineups.
- Industry critics compare Copilot to rivals Gemini and Claude, noting weaker consumer impact.
- The CES 2026 backdrop shows AI PCs will ship with advanced CPUs, but Copilot’s role remains unsettled.
- Dell’s Jeff Clarke and Kevin Terwilliger frame AI as a shift in messaging, not an automatic sales driver.
- Copilot’s consumer reception is a focal point of scrutiny for Microsoft’s big push into AI PCs.
- The article notes a broader market trend: AI PCs are here to stay but consumer demand is still evolving.
- CES 2026 coverage highlights a mixed reception to AI in consumer devices.
- The piece frames Microsoft’s Copilot as central to strategy but not yet delivering clear benefits.
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