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politics14h ago
Her jabs go viral. He's known to quote the Bible. How social media is shaping a Texas Senate race
- Crockett and Talarico contest the Texas Democratic Senate primary, focusing on social media strategies and viral moments.
- Crockett has 2.2 million TikTok followers, giving her one of the largest reaches among Congress members on the platform.
- Talarico highlights his faith and calls out billionaire influence as he campaigns in the race.
- Analysts say social media lets Texas candidates test messaging and expand donor networks in real time.
- The race features clashes over conduct and portrayals on digital platforms, with Crockett trading barbs with Republican figures.
- Democrats see a potential opening in Texas, where the party hasn’t won a Senate race since 1988.
- Crockett’s campaign emphasized a strategy of edgy messages to energize voters of color.
- Talarico, a former middle school teacher, presents himself as a policy-focused candidate with faith-based messaging.
- Clips from tense exchanges in Congress helped Crockett rise as a rising Democratic figure.
- The race illustrates how modern campaigns use social media to shape narratives and fundraising.
- Campaign finance shows Crockett leading with substantial first-week fundraising alongside ongoing totals.
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