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business14h ago
BrewDog founder and 'world's worst boss' fails in £10m rescue bid
- BrewDog founder James Watt failed in a £10 million bid to rescue the brewer, according to sources close to the deal.
- Watt planned to invest his own money to buy back BrewDog, but the rescue bid collapsed.
- BrewDog has temporarily closed all 60 of its UK bars while the sale process unfolds.
- AlixPartners is supporting BrewDog through the structured process to evaluate next investment.
- James Watt stepped down as BrewDog CEO in 2024 but retains a 22 percent stake.
- BrewDog faced years of losses and declining profits prior to the bid.
- The deal follows BrewDog’s culture controversy and staff concerns from earlier years.
- BrewDog managers will hold company-wide meetings and manage licensing issues for the planned ownership change.
- Watt’s wife Georgia Toffolo is connected to the public narrative around the bid.
- BrewDog remains committed to operating normally while the sale process proceeds.
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