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shopping11h ago
“It’s Not All Behind a Screen”—Why Some Gen Z-ers Are Shopping Made-to-Measure
- Gen Z shoppers are increasingly exploring made-to-measure fashion in real stores, even when facing higher price points.
- The article ties MTM interest to a wider trend of seeking personal, intimate experiences beyond online shopping.
- Gen Z’s MTM interest coexists with nostalgia-driven references and references from fashion history.
- Industry surveys show Gen Z values price, fit, materials, and mechanics in products, driving demand for detailed tailoring.
- Designers report their younger clients bring in a wide range of references when commissioning MTM pieces.
- Paris shopping scenes illustrate how social media tracing of trends prompts real-world visits for MTM garments.
- The piece frames MTM as a response to the algorithmic dressing trend, offering tangible choices and community.
- MTM advocates emphasize the social, in-person aspects of tailoring and the relationships formed with makers.
- The Vogue piece notes MTM can be a form of personal identity, not merely a fashion purchase.
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