8legs: Itb berlin

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world2h ago

Thailand is positioning healing as the new luxury in 2026, combining gastronomy and wellness to attract travelers.
Tourists can explore healthy Thai cuisine from Chiang Mai to Ko Samui, including northeastern Michelin-starred dining.
Active tourism and Thai boxing options, including Muay Thai, are highlighted as part of the healing experience.
Bangkok’s green spaces and new districts are showcased as wellness-friendly urban experiences.
Songkran Festival in April is highlighted as a popular time to visit for first-time travelers.
Jurassic World: The Experience in Bangkok is noted as a draw for visitors in 2026.
The piece positions Softer travel trends like New Year celebrations and city green spaces as complementary experiences.
The Bangkok Marathon is cited as an example of active tourism drawing travelers.
The article frames Thailand’s wellness-and-food strategy as a multi-destination experience across the country.

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Industry leaders at ITB Berlin say agentic AI in travel could reshape the journey, but readiness varies across players.
Google's James Byers warns that travel differs from retail, so early AI changes may be gradual.
Byers says empathy is needed in the ecosystem as standards develop but budgets remain tight.
Booking.com’s James Waters says trust will dictate AI success, beyond AI itself to info and security.
Sabre’s Garry Wiseman advocates applying AI holistically across product lifecycles.
Skyscanner’s Piero Sierra cites complex airline pricing as a key AI challenge.
The industry panel discussed Universal Commerce Protocol as a standard for AI agents.
Executives see a need to reuse effective blocks and build a foundation from current tech to future AI travel.
Travel industry leaders stress the need for trustworthy information and secure payments.
Panelists emphasize that AI-native travel requires balancing innovation with consumer confidence.

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