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sports1d ago
Caitlin Clark, Fever Pick Up Where They Left Off in TV Ratings Department
- Clark's return boosted Fever preseason viewership on ION to a record level, averaging 743,000 with a peak at 822,000.
- Analysts say Clark-powered performances have driven the WNBA's highest ratings since her 2024 arrival.
- Executive snapshot: ESPN had previously achieved the most-watched preseason ever, with Fever-Brazil in Iowa drawing 1.3 million.
- The league-wide ratings trend shows growth in ESPN networks during 2025 as Clark returns to full health.
- The Fever's 2026 regular-season opener will be broadcast on ABC, signaling growing national exposure.
- Clark's injury absence last season did not prevent Fever games from attracting higher-than-average audiences.
- Clark’s healthy return is expected to drive continued rating gains in 2026, with all Fever games nationally televised.
- WNBA communications highlighted Clark's ongoing impact as a draw for audiences.
- The Fever’s preseason success set a benchmark for viewership on ION ahead of the 2026 season.
- Analysts project stronger ratings as Clark returns to full health and the league elevates its national exposure.
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