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entertainment1d ago
Traitors frenzy sparks spike in tourist trips to Scots castles
- The Traitors boosts winter tourism in Scotland, with increased castle visits
- Ardross Castle featured as a filming site for The Traitors, boosting local interest
- VisitScotland data show winter tourist numbers rising since 2019
- The Traitors contributed to Scotland’s economy with £21.8m impact 2022–2025
- Claudia Winkleman’s hosting and castle locations boost tourism profile
- Scotland’s winter imagery and other shows underlie tourism appeal
- Public interest aligns with winter storytelling across castles and history
- UK and US versions filmed at notable sites in the Highlands
- Economic boost tied to castle tourism and related products
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