8legs: Institute of grocery distribution (igd)

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IGD report reveals Christmas confidence boost as 65% “spent freely” despite cost concerns - Food and Drink Technology

IGD ShopperVista finds Christmas 2025 saw confidence rise but overall sales volume remained flat.
Cost concerns led to selective indulgence, with loyalty schemes offsetting expenses for many shoppers.
Shoppers leaned toward premium own-label items in treats while brands saw41 in some categories.
Younger shoppers drove more festive gatherings and influenced shopping frequency.
Value and loyalty remain key, with opportunities for premiumisation in home occasions.
Despite cost worries, many shoppers used loyalty benefits to offset expenses.
Premiumisation occurred in treats like mince pies, desserts, and biscuits.
Branded or premium private label saw significant trade-up in chocolate tins.
Shoppers favored multiple small shops over one large basket.
IGD’s findings were released to subscribers of the ShopperVista service.

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