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Instacart Super Bowl Commercial Goes Bananas With Ben Stiller, Benson Boone

#1 out of 3

entertainment18h ago

Instacart Super Bowl Commercial Goes Bananas With Ben Stiller, Benson Boone

Variety.com and 1 more

Instacart unveils a 30-second 'Bananas' Super Bowl spot directed by Spike Jonze, featuring Ben Stiller and Benson Boone.
The commercial centers on Instacart’s Preference Picker feature, highlighting banana ripeness options.
Stiller and Boone’s rivalry is staged on a 60-foot glittering disco stage with retro vibes.
Spike Jonze shot the ad on vintage cameras to achieve an analog, retro feel.
A longer director’s cut will expand the story with more dancing, singing, and escalating tension.
Instacart aims to spark discussion about produce selection and control via its new feature.
The campaign positions bananas as a top purchased item with notable shopper notes on Instacart.
Ben Stiller describes the banana idea as a source of humor and collaboration with Boone.
Stiller praises Boone’s willingness to commit to the performance.

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Instacart slaps NYC shoppers with surprise ‘regulatory response fee’ after new city law kicks in

#2 out of 319.7K est. views

business17h ago

Instacart slaps NYC shoppers with surprise ‘regulatory response fee’ after new city law kicks in

Foxbusiness.com and 1 more

Instacart gates NYC shoppers with a new $5.99 Regulatory Response Fee on select grocery orders, aligning with the city’s updated delivery worker rules.
The new NYC law sets a minimum pay floor for grocery-delivery workers and requires a tipping option at checkout, with the default tip at 10%.
Instacart defends the fee as covering higher operating costs stemming from city regulations on delivery platforms.
City officials are formally reviewing the fee’s legality and its impact on New Yorkers, reflecting ongoing regulatory scrutiny of gig-work rules.
Instacart attributes the new charge to the City Council’s grocery delivery laws, while critics warn it may raise consumer costs and reduce access to delivery.
The fee announcement cites the same law that also requires a pre-checkout tipping option, underscoring broader changes to tipping practices.
New York City’s regulatory push on gig-work and tipping is framed as addressing practices that hid or delayed tip prompts and cost workers over $550 million.
Past concerns about pricing practices surface, including a claim of a price-differentiation algorithm allegedly charging different prices to different customers for the same items.
The broader context shows NYC’s ongoing policy clash with gig platforms, as the Department of Consumer and Worker Protection continues investigations into the fee’s effect.
Public reaction in New York includes backlash on social media and consideration of canceling memberships amid the price increase.
The Fox Business piece notes that the law also enables refunds and signals ongoing negotiations between Instacart and city authorities.

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Instacart’s “Preference Picker” lets you choose how ripe you’d like your bananas.

#3 out of 3

shopping4h ago

Instacart’s “Preference Picker” lets you choose how ripe you’d like your bananas.

Theverge.com

Instacart launches a 'Preference Picker' enabling customers to choose banana ripeness during orders.
Shoppers can view a photo of the bundle picked to confirm ripeness.
The feature may expand to avocado ripeness and deli meat thickness in the future.
A Bananas Super Bowl ad with Ben Stiller and Benson Boone highlights the feature.

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