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world18h ago
Companies Use ‘Just Transition’ Language to Promote Fossil Fuels
- InfluenceMap analyzed 292 entities from 2022 to 2024 and found most Just Transition references were vague rather than action‑oriented.
- Earth.Org quotes experts saying many firms deploy vague language to gain trust without committing to rapid energy transition.
- The report highlights that the energy sector leads in misusing the term, with several references tied to promoting fossil fuels.
- Only about 20% of communications connected Just Transition to urgent, policy-aligned action.
- Some actors argued for an extended role for fossil fuels using Just Transition language.
- COP30 discussions in Belém are shaping expectations for a Global Just Transition mechanism, the Belém Action Mechanism (BAM).
- Emilia Piziak of InfluenceMap cautions about greenwashing in corporate climate communications.
- The report notes a split in messaging: some firms promote urgent transition, others delay action.
- COP30 ministers and climate envoys from 20+ countries pressed for a roadmap away from fossil fuels.
- Earth.Org emphasizes the need to separate rhetoric from measurable climate action.
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