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ChatGPT Images 2.0 is a hit in India, but not a big winner elsewhere, yet | TechCrunch
- India is the largest user base for ChatGPT Images 2.0, driving the rollout's momentum.
- Global engagement rose only modestly, with activity up about 1% week over week.
- Sensor Tower and Similarweb data show mixed global responses after the launch.
- Emerging markets saw sharper app download spikes, including Pakistan, Vietnam, and Indonesia.
- In India, downloads reached about 5 million in the launch week, more than in the U.S.
- Early India usage focuses on self-expression—avatars, portraits, and fashion visuals.
- OpenAI cites improvements like better non-Latin text rendering and multiple variations per prompt.
- OpenAI faces intensified competition in AI image generation as adoption expands.
- India's adoption contrasts with slower uptake elsewhere, signaling varied market dynamics.
- TechCrunch based its analysis on Sensor Tower and Similarweb data.
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