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celebrities1h ago
Kendall Jenner’s 818 Outpost Draws Celebrity Brands From Kim Kardashian to Hailey Bieber
- Update, Kim Kardashian-backed energy drink, will debut at Kendall Jenner’s 818 Outpost ahead of its Walmart launch later this year.
- The 818 Outpost at Coachella serves as a multi-brand activation space for creators, media, and partner companies.
- Cash App is presenting partner for the Outpost, which features a poolside experience and brand installations.
- Other celebrity brands at the Outpost include Rhode by Hailey Bieber and Kylie Cosmetics alongside Lemme by Kourtney Kardashian Barker.
- The Outpost space includes beverage brands like LaCroix and Blank Street making West Coast appearances.
- Kendall Jenner’s Outpost has evolved from tequila pop-up to a broader marketing platform for celebrity brands.
- The report notes Coachella’s shift toward product launches and brand activations beyond music.
- Postmates returns with a food garden featuring LA restaurants at the Outpost.
- The Outpost features technology brands like Snapchat with custom lenses for sharing content.
- The LA Times Studios piece emphasizes the collaboration with medical professionals and external contributors for informative content.
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