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sports19h ago
Top college football quarterback announces new NIL deal with Adidas
- Indiana quarterback Fernando Mendoza announced a new endorsement deal with Adidas, expanding the brand's NIL roster.
- Mendoza is pursuing a Heisman-level season as Indiana sits 12-0 and eyes the Big Ten title.
- Mendoza transferred from California and excelled, boosting his NFL Draft prospects for 2026.
- Adidas already has a sizable football NIL footprint, including NFL standouts and Indiana athletes.
- Indiana is already an Adidas school, strengthening Mendoza's linked endorsement.
- Mendoza's 2024 season included high-efficiency passing and elevated touchdowns during Indiana's run.
- The NIL valuation for Mendoza was previously around $2.6 million before the Adidas deal.
- The Adidas endorsement aligns Mendoza with an established NIL ecosystem including prior Indiana and NFL names.
- Mendoza is expected to be a top NFL Draft pick in 2026 according to multiple mock drafts.
- Indiana's upcoming schedule includes a Big Ten title game against top-ranked Ohio State, shaping postseason outlook.
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