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business2h ago
Whey Protein Is Running Out as Food Companies Put It in Everything
- Whey protein shortages are tightening global supply as demand for high-protein foods rises.
- HelloAmino in Canada ran out of whey, prompting imports from the United States at higher cost.
- Prices for whey protein concentrate have jumped more than 40% as supply constraints persist.
- Whey is a byproduct of cheese making, limiting producers from simply increasing output.
- Some brands are switching to milk protein concentrate or plant-based blends to cope with shortages.
- Majic Protein struggles to replace whey because substitutions affect mouthfeel and taste.
- Industry expects protein prices to rise further before shelves reflect the increase.
- Whey scarcity accelerates shifts to non-whey protein sources in snacks.
- Some suppliers are already sold out for the remainder of the year, per USDA data.
- Industry experts warn the Protein craze will keep price and supply pressures in 2026.
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