8legs: Hyatt regency times square

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‘The Devil Wears Prada 2’ Food and Drink Collabs? Groundbreaking

The Devil Wears Prada 2 premieres with a broad set of brand collabs at cinemas and venues nationwide.
AMC Theatres sells a handbag popcorn bucket and offers a preorder option ahead of summer release.
Coca-Cola debuts limited-edition Diet Coke cans and a Runway-themed ad set in the film’s workplace.
Grey Goose creates five cocktails inspired by the film, including The Scarlet Step and The Cerulean Goose.
Hyatt Regency Times Square runs a limited grilled cheese menu to celebrate the premiere.
M&M’s All Cerulean pack launches to honor the film’s cerulean blue theme.
Smartwater issues cerulean bottles with a digital challenge and prizes.
Regal Cinemas joins the partnership by selling a popcorn purse with perks at select locations.
M&M’s and Smartwater promotions tie directly to the cerulean branding for the film.
The collaboration aims to capitalize on the film’s premiere with exclusive food and beverage promos.

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