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entertainment8h ago
On The Lot: AI comes for Hollywood and Baldoni v. Lively kicks off
- SAG-AFTRA contract talks include an AI royalty concept, signaling major shifts in how studios may use synthetic performers.
- Blake Lively and Justin Baldoni are navigating a public settlement hearing following a yearlong legal battle.
- The article notes industry insiders view the dispute as a symbol of power dynamics in Hollywood negotiations.
- AI in Hollywood is advancing in post-production and talent relations, with studios exploring new cost-saving tools.
- Analysts anticipate ongoing negotiations into the next week amid a media blackout.
- The article links the dispute to broader industry disputes over representation, safety, and the evolving landscape.
- The coverage includes insights from industry insiders on how AI-generated content is reshaping talent decisions.
- The piece mentions a high-profile AI-generated clip involving Brad Pitt and Tom Cruise as an example of public reaction to synthetic media.
- The article frames the case as a case study in how public figures leverage media and legal strategy.
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