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The Surprising Olympic Origin of Finland’s National Drink
- The Long Drink, a gin-based RTD, originated in 1952 as Finland prepared for the Helsinki Olympics.
- Lonkero was designed as a limited-time drink but continued due to its popularity.
- Today, the Long Drink is seen as a heritage beverage closely tied to Finnish identity.
- The drink’s ABV traditionally sits around 5.5%, reflecting Finland’s regulatory landscape.
- Recent years brought U.S. attention and celebrity investors boosting its distribution.
- New flavors and seasonal variants expand the Long Drink lineup beyond the original.
- Finnish foraging culture informs flavor directions across new releases.
- The drink is gaining a presence in the U.S. through brands like Loncaro and expanding shelves.
- Industry observers see the Long Drink as part of a broader move toward year-round, low-alcohol options.
- The Long Drink blends traditional gin with grapefruit and soda, forming a refreshing, year-round option.
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