8legs: Heineken

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Voice notes risk turning into 'mini-podcasts' - and Brits are sick of them

UK adults spend about 58 hours a year recording voice messages, a significant time commitment.
People average six voice messages daily, each around 95 seconds long.
A notable share finds lengthy notes tedious, with 22% saying they are burdensome.
Nearly four in ten regular users have spent evenings recording audio instead of meeting friends.
Some send recordings longer than five minutes, with 19% admitting notes exceed that duration.
A majority still prefer face-to-face conversations as the most rewarding form of talk.
Heineken promotes a WhatsApp bot to swap long voice notes for in-person meetups.
The study notes forgetfulness is common when listening to long voice notes.
A large portion of respondents believe voice notes are increasing over the past five years.
The message is to balance digital notes with real-life socializing.

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