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sports17h ago
How one Scottish club are using data to end the Old Firm’s dominance
- Hearts are challenging Celtic and Rangers for the Scottish Premiership title this season.
- Brighton-based data analytics firm Jamestown Analytics powers Hearts' data approach.
- Tony Bloom’s investment helped Hearts access the analytics toolkit used by other successful clubs.
- The data-driven approach mirrors tactics credited with Union Saint-Gilloise’s recent title success.
- Braga, Kyziridis, Schwolow and McEntee are among the notable signings this season.
- Old Firm sides have been below par this year, aiding Hearts' resilience in the title race.
- Hearts’ tactical data use aligns recruitment with cost-effective signings.
- A late winner against rivals Hibernian highlighted one transfer’s impact this campaign.
- Hearts’ season features competitive fixtures, including a tough trip to Ibrox.
- The article frames Hearts as potentially breaking historic SPL dominance.
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