8legs: Hasbro

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A fixed Transformers attraction is planned for Gramado, Rio Grande do Sul, Brazil, targeting a late-2026 opening as part of Hasbro's LATAM expansion.
The project is a collaboration among Hasbro, Dream Cars Automóveis e Eventos, signaling a milestone for Gramado as a family-friendly destination.
Representatives Gustavo Mandelli and Eduardo Sonda emphasize the project as a transformative milestone for Gramado and local experiences.
Hasbro identifies Latin America as a key growth market for its Global Experiences initiative, underscoring regional momentum for premium entertainment.
The attraction aims to blend immersive design, cutting-edge technology, and thematic environments to bring the Transformers universe to life for Brazilian audiences.
Hasbro’s broader rollout includes additional Monopoly experiences and Dreamland openings as part of expanding live experiences beyond the U.S.
Executives signal a bold push to bring beloved brands off the shelf and into real-world, immersive experiences worldwide.
The Brazil project is framed as delivering brands to life outside the screen, aiming to spark joy for fans and families globally.
The Gramado installation is tied to the Dream Cars Automóveis e Eventos partners, aligning local delivery with Hasbro’s global strategy.
New reference confirms the late-2026 launch window for the Gramado attraction, aligning with prior reporting on the project timeline.

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#2 out of 2

The Transformers: The Movie is returning to U.S. theaters in a 4K rerelease for the 40th anniversary, with a wide rollout through September 21.
Hasbro and Fathom Entertainment are relaunching the film as part of an Apology Tour to celebrate nostalgia and reach both longtime fans and new audiences.
The film’s legacy includes its infamous 1986 release and the controversial choice to kill off several core characters, including Optimus Prime.
The 4K rerelease will be shown in the U.S. with day-and-date international launches in select markets.
The Apology Tour includes exclusive merchandise and new toy lines tied to the film’s notoriety and enduring fan nostalgia.
The film features a notable voice cast, with Peter Cullen and Frank Welker among the core voices and guest appearances from Orson Welles and Leonard Nimoy.
The release is positioned as a landmark in Transformers history, reinforcing its status as a defining chapter for fans.
The article notes the film’s cult following and ongoing fan nostalgia as it returns to theaters for a new generation.
The Hasbro-Fathom announcement frames the screenings as an opportunity to relive a pivotal moment in the Transformers universe with four decades of hindsight.
The new reference aligns with Hasbro’s broader nostalgia strategy by reintroducing a landmark title to modern audiences while celebrating its controversial but influential history.

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