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celebrities11h ago
From screen to style: Samantha Ruth Prabhu enters fashion space with new apparel brand | - The Times of India
- Samantha Ruth Prabhu launches Mile Collective, a new apparel brand focused on comfort-driven activewear and lifestyle pieces.
- Mile Collective is the reimagined Mile Active, originally started in 2023 to serve Indian body types and climates.
- The debut collection ‘OnTheGo’ targets wear-while-workout, travel, and home lounging with a minimalist color palette.
- Mile Collective plans a pan-India online launch via an upcoming e-commerce site.
- Samantha says movement is about balance, intention, and ease, guiding her design philosophy for Mile Collective.
- The brand is led by Samantha along with Harshita Motaparthi and Pravishta Nadella.
- The rebranded Mile Collective emphasizes wellness and comfort-driven aesthetics.
- The first collection centers on versatile wear suitable for workouts, travel, and lounge.
- Samantha Ruth Prabhu’s fashion move highlights a trend of actors launching own fashion brands in India.
- The brand's e-commerce launch will serve customers across India, expanding online accessibility.
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