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celebrities1d ago
Victoria Beckham has trademarked her kids’ names – and my dog is not happy about it | Zoe Williams
- A Guardian columnist notes Victoria Beckham has trademarked all her children's names, prompting debate about branding and privacy.
- Zoe Williams compares the move to branding and questions whether naming rights should be publicly owned or controlled.
- The piece notes the law generally says a parent cannot own their child’s name after adulthood, though attitudes to branding may differ.
- Williams speculates about trademarking ‘Posh’ and other traits to curb branding, by suggesting a broader control over social signals.
- The columnist frames the Beckham names move as part of a broader narrative about brand-building and public life.
- The article notes the Beckhams’ influence on culture and the ongoing legal and social conversations about naming rights.
- The column presents a lighthearted tone while raising questions about ownership and responsibility in naming.
- Williams invites readers to share their opinions by submitting responses for publication.
- The piece connects the trademark discussion to broader branding of public figures and media influence.
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