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business14h ago
Sonic Automotive Accelerates Strategic Growth Trajectory with Breakout Powersports Expansion
- Sonic Automotive expands its Sonic Powersports unit by acquiring five new Harley-Davidson dealerships across California, Georgia, Florida and North Carolina.
- The additions bring Sonic Powersports to 20 rooftops nationwide, spanning 46 franchises and multiple premium brands.
- Sonic Powersports operates nine Harley-Davidson locations and continues expanding its Harley-Davidson presence.
- Sonic Automotive reports strong 2025 results supporting strategic expansion in powersports.
- The Harley-Davidson partnership is described as expanding in rider-focused markets nationwide.
- Sonic emphasizes combining local Harley-Davidson culture with its operational excellence.
- The new dealerships include San Diego, Conyers, Palm Bay, Stuart and Durham locations.
- Sonic positions itself as diversifying into dynamic growth markets through powersports.
- Sonic continues to stress a rider-first experience across platforms.
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