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Chinese-owned British pub chain ditches humans for AI called 'Charlie'

Greene King begins testing an AI voice assistant named 'Charlie' to answer calls at several London pubs.
The AI is designed to drive efficiencies and support bookings without compromising in-person service.
The AI deployment spans the George in Borough, Anchor Bankside, and Ye Olde Cock Tavern as part of the Square Mile rollout.
Greene King aims to 'drive efficiencies' amid rising costs and staff-rights legislation affecting pubs.
Industry observers note mixed feelings, with some praising efficiency and others worrying about reduced human interaction.
Greene King confirms the AI is intended to complement staff, not replace human interaction.
City AM reports the initial trials focused on behind-the-scenes operations before customer-facing use.
The placement includes venues in the Square Mile and London suburbs as part of a broader pilot.
City AM and Daily Star coverage highlight the AI's role in handling phone bookings at various pubs.

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