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entertainment20h ago
Vince Vaughn Breaks Down His EA Sports History: From ‘Swingers’ to ‘The Breakup’ to ‘Madden NFL 27’
- Vince Vaughn stars as the voice and hero of Madden NFL 27’s new ad campaign, anchored by the 'It’s Your League' concept.
- The campaign trailer was filmed at Halas Hall in Lake Forest, Illinois, near the Bears’ practice facility.
- Caleb Williams, the Bears quarterback and Madden NFL 27 cover athlete, serves as Vaughn’s backup in the spot.
- EA Sports plans to post the four-minute reveal trailer on YouTube and dissect it into 15- and 30-second TV and streaming cuts.
- Vaughn credits the campaign's concept to immersive team-building ideas that players enjoy in sports games.
- The campaign marks Vaughn’s first official collaboration with Electronic Arts, following a long-running association with EA titles.
- Madden NFL 27 is set to release on August 13, with early access for deluxe and MVP editions and EA Play Pro subscribers.
- The feature traces Vaughn’s history with EA, including earlier portrayals and shared gaming culture from Swingers and Rudy.
- The article positions the Vaughn campaign among historic, iconic sports ad campaigns, comparing it to early Nintendo and Sony spots.
- The spot’s reveal trailer is expected to be shared across YouTube and cut into shorter clips for more TV and streaming exposure.
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