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entertainment2h ago
IO Interactive on making Hitman and 007: ‘You have to have soul and take a risk'
- IO Interactive plans a major licensed project with Bond, after years focused on Hitman.
- Abrak says Bond project aims to reflect the studio’s soul while staying financially grounded.
- The studio remains committed to single-player as a service, leveraging ongoing content for Hitman years after launch.
- Abrak cautions the industry about risk, noting a shift away from big IP iterations toward original, ambitious projects.
- The interview highlights ongoing industry concerns over layoffs and the challenge of live-service saturation.
- Abrak hopes independent and mid-sized studios continue to innovate without excessive corporate pressure.
- IO Interactive positions Bond as an organically developed IP, not AI-driven, to preserve creative integrity.
- Abrak underscores the long-term popularity of Hitman, with 85 million players and sustained engagement.
- Abrak stresses the need for original, risk-taking games to counter industry consolidation.
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