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entertainment7h ago
The Internet Rap Boys Enter the House of Gucci
- Gucci’s Fall 2026 show featured underground rappers Fakemink and Nettspend in the lineup, signaling a culture-forward approach.
- Fakemink paused on the Gucci runway to retrieve a Gucci-branded phone, pausing before continuing.
- EsDeeKid attended the front row as a masked Liverpudlian rapper, joking about a bag being 'full of weed.'
- Demna explained his aim to bring cultural relevance from underground artists into Gucci’s vision.
- Demna stated the models were told to exaggerate their personalities on the runway.
- The show's styling and looks were described as uneasy-sleazy luxury, reflecting a broader internet trend.
- A New York Times interview referenced Demna discovering Mink and EsDee from Spotify’s algorithm.
- The show featured appearances by other celebrities in the front row, including Kate Moss and Emily Ratajkowski.
- The piece notes the show’s performative moments as distinct from the clothing itself.
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