8legs: Gran canaria, spain

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Cat Deeley swipes at Jeff Brazier for 'swanning around' amid ITV cuts

Cat Deeley and Ben Shephard commented on Jeff Brazier's Gran Canaria appearance, calling his sun-soaked trip 'offensive' and 'swanning around' amid ITV changes.
Brazier appeared via live link from Gran Canaria to promote ITV's new competition with a £90,000 prize and trip to Gran Canaria.
The remarks come as ITV's daytime schedule faces cuts and studio changes, including This Morning's move and new Covent Garden studio.
The article notes viewer backlash to the new ITV daytime lineup and studio aesthetics on X (formerly Twitter).
The piece references broader ITV daytime cuts affecting Good Morning Britain, Lorraine, and Loose Women.
The article lists social media criticisms labeling the new studio as 'cheap' and 'tacky'.
The piece mentions This Morning's extended and shortened runtimes as part of the daytime shake-up.
The story ties Brazier's promotion to ITV's broader daytime strategy and set changes in central London.
The piece characterizes Brazier as a familiar on-location promoter for ITV's competition segments.
The article situates the exchange within a culture of social media reaction to TV industry changes.

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