8legs: Göteborg, sweden

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#1 out of 4

Ampere Analysis at Göteborg says streaming will overtake legacy media in 2028, reshaping global content spend.
Unscripted and sports are here to stay, with sports taking a growing share of streamer budgets.
YouTube is increasingly a distribution layer for streaming and legacy spaces, influencing CPM dynamics.
Consolidation chats follow Netflix-Warner Bros. as platforms pursue global reach and diagonal integration.
The report highlights the rise of microdramas as a major opportunity in major markets.
AI is viewed as a threat to the creator economy, not just to production costs.
Sports spending on streaming could rival traditional TV budgets if current trends continue.
Content partnerships are expanding to address distribution cannibalization between platforms.
YouTube’s reach supports a broader distribution strategy for both streaming and legacy players.

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#2 out of 4

New8 extends its partnership with eight European public broadcasters for three more years, expanding co-productions and distribution.
The renewal was announced at the Göteborg Film Festival during TV Drama Vision.
Eight members plan to continue producing 24 titles developed under the partnership so far.
VRT’s Elly Vervloet stressed the deal’s importance for local audiences and European talent.
New8 now conducts two content rounds to enhance collaboration while keeping a single local contact.
NRK and other partners highlight European potential and broad audience reach.

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#3 out of 4

Deadline first revealed an exclusive teaser for Zejtune, marking its Göteborg competition entry.
The film stars Michela Farrugia as Mar, who plans to quit Malta after her mother’s death to fund a move.
Nenu Borg plays an 80-year-old folk singer whose music challenges Mar’s escape plan.
The project is produced by Oliver Mallia and Ramin Bahrani, with Camilleri also taking a producer credit.
Films Boutique handles sales, highlighting the film’s international distribution potential.
Luzzu, Camilleri’s previous feature, debuted at Sundance in 2021, signaling an ongoing international footprint.
Zejtune is described as exploring homeland and belonging through Mar’s return to Malta.
The production involves Solari Productions, One Two Films, and other international partners.
Göteborg Film Festival context anchors Zejtune among other contemporary European premieres.
Deadline positions Zejtune as part of Malta’s growing film production profile.

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#4 out of 4

Schamus cautions that consolidation in streaming is the dominant trend, warning it could be bad for a while.
He calls the attention economy a distraction economy driven by platform control over viewer data.
Schamus asserts it will be bad news for a while on Netflix-Warner Bros. deals and related strategies.
Netflix’s ‘taste communities’ shape what appears on the landing page and tailor content.
Schamus discusses Minnesota’s recent social actions and community resilience amid local shootings.
Schamus remains focused on storytelling and early-career cinema through Göteborg’s Ingmar Bergman competition.
He notes Netflix’s spending on content as a factor in the evolving industry dynamics.
Schamus highlights the challenge of distributing content in a controlled data environment.
He discusses his current role leading Symbolic Exchange and recent indie projects.
Schamus emphasizes the value of human connection and community in storytelling.

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