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business21h ago
AI companies are rethinking how they charge to win a bigger slice of business spending
- AI pricing is shifting from per-user fees to charging for the work performed, per Goldman Sachs notes.
- Salesforce and Workday are piloting new units of work to reflect value delivered.
- The trend aims to separate profits from AI operating costs and maintain margins.
- OpenAI's Sam Altman envisions a future where AI is sold like a utility on a meter.
- Analysts say the pricing shift could unlock larger deal sizes and new budget allowances.
- The software industry is moving away from per-seat licenses toward pay-as-you-go pricing.
- Goldman Sachs spoke with about 40 software and internet companies to gauge pricing trends.
- The shift could make AI costs less predictable for customers but offer new budgeting paths.
- The broader view sees intelligence as a utility, with tokens used to process and price data.
- The article notes the trend aligns with earlier BI reports on usage-based pricing.
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