8legs: Global retail investor outlook

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Why does Gen Z invest so differently? It's a trust issue

Gen Z is likely to invest earlier in life and pursue more complex products compared with older generations.
About 20% of Gen Z non-investors say they don’t trust financial institutions as a barrier to investing.
Gen Z investors favor tech-driven advice and digital tools over traditional advisors.
Finfluencers and social networks are becoming key sources of financial information for Gen Z.
AI-enabled advice is seen as acceptable by many Gen Z investors, more so than by older generations.
Trust in financial services must be a strategic priority for the industry.
Improving financial literacy from an early age is essential to empower Gen Z.
Retargeting communications to younger investors is advised.
The report connects Gen Z trends to broader policy and industry initiatives.

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