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sports22h ago
Gilbert Arenas questions NBC’s record Spurs-Thunder viewership numbers
- Gilbert Arenas questions NBC's 9.2 million opening-game average for Spurs-Thunder as a complete audience measure.
- Arenas argues NBC did not provide a 24-hour finishing number to capture all viewers.
- The discussion contrasts NBC/Peacock with last year’s ESPN/ABC coverage and the broader reach of free broadcasts.
- NBC promoted the numbers as indicative of growing audiences since games moved to broadcast television.
- Analysts have noted Nielsen methodology changes affect how totals are counted.
- Arenas’ stance underscores the tension between traditional TV metrics and digital viewership.
- Arenas argues networks present favorable numbers while omitting comprehensive totals.
- The debate centers on whether network and streaming platforms adequately capture total viewership.
- Arenas hints that accessibility and discovery may influence apparent audience size.
- The exchange cites Awful Announcing’s reporting on audience gains after moving to free broadcast.
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