8legs: Genesis

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Hyundai’s Genesis is latest brand to retreat from agency sales model in Europe

Genesis will retreat from the agency sales model in Europe, marking a major distribution shift.
The move focuses on offering Genesis products like the GV60 through alternative sales channels in Europe.
The development came in January 2026 as part of Genesis’ European market strategy review.
The report frames the shift as Genesis leading a broader trend among luxury brands in Europe.
The article notes that the European market features multiple EVs in Genesis' lineup.
Executives are evaluating how distribution changes affect customer access and experience.
The piece discusses Europe-specific strategy amid evolving dealer networks and regulations.
The narrative centers on Genesis’ intent to adapt to regional market demands.
The article identifies GV60 as part of Genesis’ European EV offerings.
There is an emphasis on how the sales model shift could influence future dealer relationships.

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