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sports1d ago
More women are watching the NHL's Stanley Cup Playoffs. There are many reasons why
- The NHL playoffs are the most watched in U.S. history, with women as the key growth drivers across networks.
- Viewership increases were reported by TNT Sports and ESPN, expanding female audiences among 18–34-year-olds.
- Officials credit factors beyond marketing, including Olympic exposure and viral content like the 'Heated Rivalry' and other shows.
- NHL officials note Olympics and 4 Nations events boosted overall interest ahead of the playoffs.
- The league reports playoffs averaging about 1.4 million viewers, a 63% rise year over year.
- Nielsen counting changes are noted as a partial factor in the viewership rise.
- NHL and partners emphasized meeting new audiences 'where they are' with wide simulcast coverage.
- The championships benefited from elevated on-ice coverage and new camera angles emphasizing emotion.
- Network platforms including ESPN, ABC, TNT, TruTV and HBO Max contributed to cross-platform viewing.
- League executives stress that new fans should feel welcomed as they discover hockey.
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