8legs: Gamma

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Kanye West Sets March Release Date for 'Bully' Album

Kanye West sets March 20 as the release date for Bully and signs with Gamma for the album.
The Bully project followed a March 2025 short film and Ye’s recording over three years.
A WSJ ad is referenced where Ye addresses controversy and his bipolar disorder.
The Bully release is described as a documentation of Ye's internal experience rather than an apology.
Rolling Stone notes that half the vocals on Bully were AI, with moments showing Ye's past work.
The piece references Ye’s past controversies and ongoing legal claims.
The release is framed as Ye using music for storytelling rather than defense.
Gamma will distribute Bully as part of the partnership.
Ye's WSJ ad and the Bully project are connected to a broader narrative of personal reflection.
The album is described as highlighting remorse, memory, ego, faith, and consequence.

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