8legs: Galib gassanoff

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#1 out of 2

Gassanoff prepares for AW26 Milan show while pursuing a small, craft-forward business model.
The designer partners with Georgian and Azerbaijani artisans to handcraft ensembles.
Institution collaborates with cultural institutions to fund artisan communities.
Gassanoff seeks to avoid fashion circles and stay authentic to his craft.
Gassanoff envisions made-to-measure and small-scale production as core to the brand.
The designer plans Paris showroom sales to build wholesale presence.
Gassanoff frames his work as a story-driven craft project rather than a mass-market label.
The brand’s production relies on flexible timelines due to artisanal work realities.
Gassanoff aims to build a loyal, small fan base rather than mass appeal.
AW26 marks another milestone as Institution expands press and guest access.

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#2 out of 2

Gassanoff presented his third Milan runway collection centered on traditional carpets and handmade craft.
Pieces integrate carpets into garments, with some looks worn like skirts and paired with cardigans.
The designer emphasizes collaboration with rural textile makers to revive dying crafts.
Gassanoff plans to sustain a made-to-order model to protect craftsmanship and limit production.
He aims to explore Central Asia and the Balkans beyond his home region.
Gassanoff describes Milan as challenging for younger designers but highlights rich textile access.
The collection balances ready-to-wear elements with heavy fabrics aimed at storytelling.
Gassanoff values the human touch and handmade methods as rare and precious in fashion.
The designer hopes to create collectible, low-volume pieces that gain value over time.
Gassanoff plans to maintain limited runs, emphasizing storytelling over rapid growth.

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