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sports23h ago
Unrivaled CEO responds to underwhelming early viewership
- Unrivaled's second season opened with viewership well below 2025's early weeks.
- Leaders say the downturn is being addressed with a long-term growth plan for the league.
- Breanna Stewart acknowledged ratings vary by timing and visibility for women's basketball.
- The article notes a year-over-year ratings drop during Unrivaled’s opening week.
- Annie Costabile’s report referenced potential CBA negotiations as a factor affecting fan interest.
- The piece cites Breanna Stewart as a prominent voice weighing in on ratings.
- The CEO emphasized the product quality and weekly improvements in public statements.
- Executive remarks frame the ratings issue as a long-term challenge rather than a quick fix.
- The report highlights timing, being a Monday or Friday game, and back-to-work dynamics as potential factors.
- The article mentions a plan to turn around ratings with continued league development.
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