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business13h ago
Mindbox Announces Client Wins and New Leadership Structure | Branding in Asia
- Mindbox won the HONOR account for Australia and New Zealand, covering strategy, media, data and infrastructure across 100+ markets.
- Mindbox also secured strategic consulting for Royal Brisbane and Women’s Hospital Foundation on governance and marketing infrastructure.
- The agency introduced a dual Managing Partner structure to sharpen client delivery and growth.
- Jessica To became Managing Partner – Precision, focusing on delivery standards and operations.
- Frazer Comley was appointed Managing Partner – Growth, leading new business and strategic direction.
- Mindbox promotes a business intelligence approach, linking delivery to outcomes for brands.
- HONOR’s partnership with Mindbox signals a strategic product launch roadmap for the brand this year.
- The DEAL expands Mindbox’s footprint with HONOR across a broad market reach.
- The leadership change aligns Mindbox’s services with data-driven marketing and governance.
- Mindbox’s new leadership aims to sharpen client delivery and growth across its client portfolio.
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