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sports1d ago
Epsom Derby: Jockey Club bring in Frank Warren's team to boost dwindling crowd numbers as part of big changes
- The Jockey Club has hired Frank Warren’s team to boost Derby attendance amid dwindling crowd numbers.
- Attendance dropped to 22,000 this year, down from 38,000 in 2019 at the Derby.
- Derby prize money rises to £2 million, making it joint-richest in the UK.
- The Coronation Cup moves from Friday to Saturday as part of the changes.
- New DerbyFest area on The Hill will be launched to attract more racegoers.
- Under-18s will gain free entry across Epsom Downs and parking will be free.
- The two-day Derby Festival has an expanded £2m prize pot to boost prestige.
- Jim Allen, Epsom Downs General Manager, spoke about evolving to improve the Derby experience.
- Allen emphasized ongoing evolution to enhance the two-day Derby experience.
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