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Ford revives employee pricing deals for America’s 250th
Autonews.com and 1 more
- Ford launches a nationwide employee pricing push for America’s 250th anniversary, offering similar prices to Ford employees through July 6.
- The initiative is titled 'American Value. For American Values' and is part of Ford’s patriotic branding.
- Ford emphasizes its domestic footprint and commitment to American workers in the campaign.
- Ford notes it employs more U.S. hourly workers and assembles more vehicles in the U.S. than any other automaker.
- Ford says the pricing push is a way to give back to American workers, small business owners, and families.
- Ford’s campaign aligns with its broader messaging around American manufacturing and national identity.
- The program targets most 2025 and 2026 Ford and Lincoln models.
- The initiative is time-bound, running through July 6, 2026.
- Ford frames the pricing as a celebration of America’s 250th anniversary.
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