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sports1d ago
How do Olympians like Eileen Gu earn $23 million? Here are all the ways
- Gu earned $23 million over the past 12 months, the most of any Winter Olympics athlete, due to sponsorships and branding.
- Both athletes leverage telegenic looks and social media to attract global brands in the U.S. and China.
- The report notes a strong social media presence, with Gu active on Instagram and Weibo, boosting marketability.
- Experts say sustained fame requires ongoing content and marketing beyond Olympic glory.
- The article highlights that most Olympians do not reach million-dollar sponsorships, despite medal success.
- Sponsorships span global brands and Chinese companies, illustrating cross-market appeal.
- Experts say the 'it factor' and modeling experience contribute to sponsorship appeal.
- The piece discusses how NIL sponsorships could reshape athletes' finances in the creator economy.
- Chloe Kim's social media activity includes sharing relatable moments to stay engaging.
- The article notes that longevity in sponsorship requires ongoing media strategy beyond competition.
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