#1 out of 2
business1d ago
FDA says Novo Nordisk's TV ad for obesity pill includes 'false or misleading' claims
- FDA says Novo Nordisk's Wegovy TV ad contains false or misleading claims about the drug's benefits.
- Agency requests immediate action, including potential cessation of misleading ads.
- FDA says ad implies greater weight loss and broader life benefits without evidence.
- Agency notes improper risk information presentation in the ad.
- Novo Nordisk says the ad has run since launch but is not the Super Bowl spot.
- Wegovy is a key product as Novo Nordisk competes with Eli Lilly in the GLP-1 market.
- Wegovy's launch makes it a focal point of Novo Nordisk's market strategy in obesity.
- More than 170,000 Americans are taking Wegovy, per Novo Nordisk statements.
- FDA's action follows Bloomberg reporting on the letter.
- Novo Nordisk also faces legal action against Hims & Hers over compounded Wegovy.
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