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Top 2 food and drug administration News Today

#1
FDA says Novo Nordisk's TV ad for obesity pill includes 'false or misleading' claims
#1 out of 2
business1d ago

FDA says Novo Nordisk's TV ad for obesity pill includes 'false or misleading' claims

  • FDA says Novo Nordisk's Wegovy TV ad contains false or misleading claims about the drug's benefits.
  • Agency requests immediate action, including potential cessation of misleading ads.
  • FDA says ad implies greater weight loss and broader life benefits without evidence.
  • Agency notes improper risk information presentation in the ad.
  • Novo Nordisk says the ad has run since launch but is not the Super Bowl spot.
  • Wegovy is a key product as Novo Nordisk competes with Eli Lilly in the GLP-1 market.
  • Wegovy's launch makes it a focal point of Novo Nordisk's market strategy in obesity.
  • More than 170,000 Americans are taking Wegovy, per Novo Nordisk statements.
  • FDA's action follows Bloomberg reporting on the letter.
  • Novo Nordisk also faces legal action against Hims & Hers over compounded Wegovy.
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#2
American Sunscreen Is About to Get So Much Better
#2 out of 28.4K est. views
health15h ago

American Sunscreen Is About to Get So Much Better

  • The FDA proposed adding bemotrizinol (Tinosorb S) as a permitted active ingredient in U.S. sunscreens, up to 6 percent.
  • Experts say bemotrizinol is photostable and well tolerated, potentially improving sunscreen usage.
  • Bemotrizinol could enable lighter, more cosmetically elegant formulas that encourage daily use.
  • The approval would help U.S. brands reformulate with BEMT to improve safety and efficacy.
  • The move could benefit diverse skin tones by reducing white cast from zinc oxide formulas.
  • Public comment on bemotrizinol’s proposed approval ended January 26, 2026.
  • OTC Monograph M020 would be amended to include BEMT in various sunscreen forms if approved.
  • Bemotrizinol is already widely used overseas, but US approval has lagged.
  • U.S. sunscreen regulation treats sunscreen as a drug, slowing innovation compared with overseas markets.
  • Experts believe bemotrizinol could help address gaps in sun safety knowledge and usage.
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