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Flix Brewhouse Buys Four Alamo Drafthouse Franchisee Locations in Texas (EXCLUSIVE)
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Flix Brewhouse Buys Four Alamo Drafthouse Franchisee Locations in Texas (EXCLUSIVE)

https://variety.com/2026/film/news/flix-brewhouse-buys-four-alamo-drafthouse-theaters-texas-1236657040/https://spectrumlocalnews.com/tx/south-texas-el-paso/news/2026/02/10/flix-brewhouse-to-acquire-4-alamo-drafthouse-locations-in-texas
Variety.com and 1 more
  • Flix Brewhouse expands its Texas footprint by acquiring four Alamo Drafthouse locations, increasing local presence from 11 to 15 theaters.
  • The four venues stretch from El Paso to Katy, marking a broader Texas cluster under Flix Brewhouse ownership.
  • Flix Brewhouse will take ownership and operate Montecillo in West El Paso, East El Paso, LaCenterra in Katy, and Lubbock.
  • The move grows Flix Brewhouse’s national footprint and signals scale-driven, multi-state expansion strategy.
  • CEO Chance Robertson frames the acquisition as a natural extension of Flix Brewhouse’s identity and goals.
  • The cinemas will briefly close for rebranding and reopen February 23 with new titles aligned to Flix Brewhouse programming.
  • The deal reinforces a guests-first, community-focused approach as Flix Brewhouse expands in Texas.
  • Triple Tap Ventures exits the dine-in cinema space as part of the transition to Flix Brewhouse ownership.
  • Flix Brewhouse emphasizes its craft beer menu and full-service kitchen as part of the upgraded dine-in cinema experience.
  • The acquisition aligns with industry shifts toward evolving exhibition concepts and strategic growth.
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