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business4h ago
Why the Aussie launch of viral US burger chain is in trouble
- Five Guys in Australia shows empty stores and waning crowds, signaling trouble after rapid growth.
- Critics attribute the slowdown to premium pricing that deters everyday diners.
- Location choices, especially Martin Place inside a busy Metro, may limit foot traffic.
- Five Guys opened three Sydney and two Melbourne outlets since 2021, but aims to expand globally.
- Executives and operators did not respond with comment on the reported struggles.
- Australian consumer sentiment favored premium offerings but priced meals deterred more casual diners.
- Initial hype around Five Guys contrasted with current store performance in key cities.
- Australian locations faced accessibility issues that may reduce footfall.
- Global footprint of Five Guys remains large, with hundreds of stores worldwide.
- Report highlights potential brand positioning gaps in the Australian market.
- Analyst commentary attributes current performance to a mix of pricing and location
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