8legs: Fiiz drinks

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The 'dirty soda' trend, born in Utah, is spreading to the Southeast and East Coast as beverage chains expand.
Dirty soda mixes popular sodas with syrups, purées and cream to create customized drinks that appeal to younger customers.
LDS followers traditionally abstain from alcohol and coffee, but soda is permitted within the community.
Swig, a Utah-based chain, is credited with popularizing dirty soda and now operates about 140 locations across 16 states.
New East Coast openings include FiiZ’s Connecticut store and planned expansion into the Southeast and East Coast.
Industry observers link the trend to broader beverage innovation and a decline in alcohol consumption among youth.
Media exposure, including Hulu's The Secret Lives of Mormon Wives, helped bring attention to dirty soda orders.
FiiZ emphasizes that the business is about more than soda, offering beverages plus snacks and customizable options.
Market growth includes expansion into the Northeast and other regions beyond Utah.
Industry commentary compares dirty soda to the craft beverage movement and its social photo appeal.

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The 'dirty soda' trend, once rooted in Utah, has begun a wider rollout across the United States.
Chains like FiiZ Drinks and Swig are expanding beyond Utah to the Northeast and East Coast.
Young consumers are driving demand for customizable, nonalcoholic drinks as an alternative to alcohol.
Industry sources describe the trend as a long-term movement, not a fleeting fad.
Dirty sodas are evolving from simple sodas to include sugar-free syrups, sparkling bases, and snacks.
Utah-based chains expanded as markets shifted toward East Coast growth and new states.
Soda shops report strong afternoon rushes as families seek personalized drinks.
新闻 takeaway: Dirty sodas are gaining attention on mainstream media and in retail menus.
Swig, a Utah-based chain, now operates around 140 locations across 16 states.
Experts note the trend’s growth is linked to social media and 'coffee alternative' demand.
FiiZ plans East Coast expansion with Connecticut opening in March.

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