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shopping1d ago
Venuum thinks it has the answer to the Ferrari Luce's divisive looks
- Ferrari’s first electric model, the Luce, sparked ferocious online debate over its looks and price.
- A tuner group, Venuum, floated a bold carbon kit concept for the Luce, signaling potential visual changes regardless of production plans.
- Ferrari executives defended the decision to go with a distinctive design amid the controversy.
- Public chatter tied Luce’s design to comparisons with other EVs, including social posts before they were removed.
- The Luce’s price and performance drew mixed reactions, underscoring the risks of Ferrari’s EV entry.
- Venuum claimed its renders reflect a bolder, more radical Luce design concept for discussion.
- The article notes Ferrari’s stock reaction to Luce during the early coverage cycle.
- Media coverage framed Luce as a flashpoint in Ferrari’s electric-vehicle strategy.
- The piece notes ongoing interest from new clients as part of Ferrari’s EV push.
- Journalists and designers alike contributed to visual interpretations of the Luce’s look.
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