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business1d ago
Exclusive | Inside the sports business of Fanatics CEO Michael Rubin
- Rubin describes Fanatics' growth as built on organic expansion and strategic partnerships across sports gear, cards, and betting.
- The company has expanded jersey contracts across the NFL, MLB, NBA, and NHL, strengthening its industry position.
- Rubin notes Fanatics’ betting business is leveraging FanCash and FairPlay to improve betting experiences.
- Rubin expects global football to become Fanatics’ biggest business in the future.
- The executive reveals a major outreach with athletes, including a 160-athlete event for Topps Rip Night.
- Rubin says Fanatics currently holds a notable market share in sports betting and casino.
- Rubin downplays Panini as a potential acquisition, focusing on growth through existing assets.
- The interview discusses Fanatics’ re-packing business as an area to watch.
- Rubin highlights global expansion and growth of the Fanatics ecosystem beyond the U.S.
- Rubin says Fanatics is focused on growing the collector base and broader ecosystem.
- Rubin emphasizes athlete-first focus as central to Fanatics’ strategy across assets.
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