8legs: Fakemink

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#1 out of 2

Gucci’s latest show spotlights a new digital-era cohort shaping the brand’s Primavera vision at Milan Fashion Week.
The cast includes Vivian Wilson, Alex Consani, Nettspend, Fakemink, Amelia Gray, and more, alongside established icons.
Demna frames Gucci as a living, restless entity evolving with its audience.
The show follows digital-first releases like 'La Famiglia' and 'Generation Gucci' signaling a multimedia approach.
The piece emphasizes Gen Z and Alpha’s influence on high fashion through online presence.
Digital chatter mirrors fashion feedback, with young icons signaling trends via notifications on display.
The article notes the blend of fresh faces and runway veterans at Gucci’s latest show.
Demna’s message to Instagram framed Gucci as a living, evolving house.
The article situates Gucci’s strategy within contemporary fashion media ecosystems and Runway coverage.
Vogue identifies the digital-native cohort as the core of Gucci’s current direction.

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#2 out of 2

Gucci’s Fall 2026 show featured underground rappers Fakemink and Nettspend in the lineup, signaling a culture-forward approach.
Fakemink paused on the Gucci runway to retrieve a Gucci-branded phone, pausing before continuing.
EsDeeKid attended the front row as a masked Liverpudlian rapper, joking about a bag being 'full of weed.'
Demna explained his aim to bring cultural relevance from underground artists into Gucci’s vision.
Demna stated the models were told to exaggerate their personalities on the runway.
The show's styling and looks were described as uneasy-sleazy luxury, reflecting a broader internet trend.
A New York Times interview referenced Demna discovering Mink and EsDee from Spotify’s algorithm.
The show featured appearances by other celebrities in the front row, including Kate Moss and Emily Ratajkowski.
The piece notes the show’s performative moments as distinct from the clothing itself.

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