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#1
Facebook’s ‘Secret Santa’ voted best ad of 2025 by Ad Age readers
#1 out of 29.6K est. views
business1d ago

Facebook’s ‘Secret Santa’ voted best ad of 2025 by Ad Age readers

  • Facebook’s ‘Secret Santa’ was voted best ad of 2025 by Ad Age readers in the Year in Review.
  • The Droga5 spot topped Yeti’s ‘Don’t Get Them a Yeti’ in a holiday ads battle.
  • The award was reported by Ad Age staff as part of the Year in Review 2025 coverage.
  • The report underscores reader engagement with holiday advertising campaigns.
  • The Year in Review 2025 project highlights notable ads and industry trends for the year.
  • The article mentions Droga5 as the agency behind the top ad.
  • Yeti’s campaign is noted as the runner-up in the holiday ad contest.
  • The publication date for the report is December 12, 2025.
  • The feature is part of Ad Age’s coverage of top ads of 2025.
  • The article points to the wider context of holiday marketing in 2025.
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#2
As war with Russia drags on, ultrarealistic AI videos attempt to portray Ukrainian soldiers in peril
#2 out of 2
technology11h ago

As war with Russia drags on, ultrarealistic AI videos attempt to portray Ukrainian soldiers in peril

  • AI-generated videos using Sora 2 circulated on major platforms, showing Ukrainian soldiers in distress.
  • Experts say subtle AI flaws, like helmet details and language use, help detect fakes but aren’t always obvious.
  • OpenAI says Sora 2 uses safeguards and watermarks, but researchers still find false prompts can bypass checks.
  • Disinformation teams, including Ukraine’s Center for Countering Disinformation, report a spike in AI-driven content aimed at shaping views.
  • TikTok and YouTube removed some AI videos or labeled them as generated content under platform policies.
  • NBC News verified dozens of AI-generated clips, some featuring Russian faces and Ukrainian soldiers speaking Russian.
  • OpenAI says Sora 2 is designed to block graphic violence, but guardrails may be circumvented.
  • The study by NewsGuard found Sora 2 produced realistic videos that pushed false claims 80% of the time when prompted.
  • OpenAI notes watermarks and metadata to signal origins, though watermarks can be obscured.
  • Experts warn viewers to verify sources as AI disinformation grows more sophisticated.
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