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Quarter Proof disrupts retail with Sainsbury’s listing - Food and Drink Technology
- Quarter Proof secures its first major supermarket listing with Sainsbury’s, expanding visibility for the brand.
- The London Dry Spirit (15% ABV) is now sold in 111 Sainsbury’s stores nationwide.
- The listing responds to rising mindful drinking trends, with data showing more demand for mid-strength drinks.
- Quarter Proof credits growth to increased accessibility of lower-ABV options for everyday moderation.
- The brand is positioned as a modern alternative to traditional spirits with reduced calories and sugar.
- Founders Rohan Radhakrishnan and Fabian Clark emphasize accessibility for everyday occasions.
- The listing expands Quarter Proof’s market reach and supports the mid-strength category’s growth.
- The announcement was reported by Food and Drink Technology, highlighting strategic expansion in retail.
- The product is designed to deliver a citrusy, floral, and juniper-led profile.
- Quarter Proof seeks to broaden consumer choice with a modern, lower-ABV option for drinking occasions.
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